10 Worst Things to Do When Selling a Product or Service with Benjamin Brown

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Hello, and welcome to today's episode of sales coaching superstars.

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Today's episode features Benjamin Brown.

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He's the author of master the art of closing the sale and the principle

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of 360 sales consulting on this episode, Benjamin covers the 10

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worst things you can do when selling.

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It's a short and quick episode, but one that I think will make a lasting impact.

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So here's the 10 worst things you can do when selling a product

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or service with Benjamin Brown.

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. Ben: Hi, this has been

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We're here to talk today about the 10 worst things, small businesses do

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that, do not generate sales and which hinders them from generating more sales.

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Let's jump right into it with step number one.

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Number one is assuming.

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Most businesses assume that they want their product.

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There's number of assumptions that go on that people make.

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About their prospects that are not true.

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And it weighs a lot of times.

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So assuming it is a big aspect of it, make sure you never

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assume anything about your sales.

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Number two is not prepared when you're communicating with clients.

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Are you prepared mentally, physically, and also your presentation able to

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communicate with them on a higher level so you can understand their

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needs and generate more sales.

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Let's go to step number three, not asking.

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Are you on the phone email?

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How are you communicating with your potential prospects?

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Are you asking enough times for the sale?

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Most people are.

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That's another reason you lose money.

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Step number four, no target market.

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You're marketing to everyone.

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You don't know how to communicate with everyone.

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So it's difficult for you to find your base.

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So all the communication you're doing is for everyone which

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doesn't work overwhelmed, which flows into the next one.

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Okay.

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Are you having the data to realize you're communicating with the wrong people,

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maybe the wrong prices, maybe what time of the day, you need to talk to

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people maybe the time or how much money they should spend with your products.

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Data is cure.

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Number six, no qualification.

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Do you probably know how to qualify your prospects?

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But that means is if you don't, you're spending a lot of time with people.

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You shouldn't maybe prospects that don't have a knowledge, a lot of money, but a

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lot of problems and problems, meaning.

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So qualification means time.

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You know how to probably qualification for your potential client.

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Let's go to step number seven, no presentation.

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How long does your presentation be, is only allowed based upon

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your client and what you know.

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So do you have a proper presentation to understand the benefits of your products

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so you can easily sell it, which goes into step number eight after you present

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most businesses, I deal with have a problem of not asking in front of money.

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They're afraid of a negative connotation with sales and

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they have a fear of closing.

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You need to get over that and ask for the money.

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If you have a product that can help them.

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Number nine biggest part as well.

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Up-sale do you have another additional product for your client to buy?

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If you don't, you should, because once you already have their payment, it's

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easier to add on to another product and ask for it during that time.

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So you're losing money because you're not offering your prospects.

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Which goes into number 10 and the biggest one, I always tell people, no referrals.

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People buy people, spend money with you.

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If they trust you with their money, they trust you with their friends.

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If you don't have a proper referral program, you're

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losing money on that as well.

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That's been Ben brown, 360 sales, 10 reasons why businesses make absolutely

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problem for themselves when they try and create and make more money.